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Maintaining and renewing your trade mark in the United Kingdom

Writer's picture: Chris MaherChris Maher

If you're still using your trade mark in the UK, properly maintaining and renewing your trade mark is critical.


In the UK, initial proof of use is not required for trade mark registration. However, this does not mean you can rest easy after registering your UK trade mark.


Renewing your trade mark in the United Kingdom ensures ongoing legal protection and exclusive rights to your brand. The process is necessary for maintaining your trade mark's validity.


Tips to maintain your trade mark in United Kingdom


Maintaining your rights involves continued trade mark use, so it’s important to keep track of your brand’s presence in the UK market.


  • Maintain Active Use: Regularly use your trade mark in connection with the goods and services registered.

  • Documentation: Keep thorough records of your trade mark's use, including marketing efforts, sales figures, and promotional materials.

  • Renew Promptly: Ensure renewals are timely, typically every ten years, while keeping abreast of any changes in renewal protocols.


By maintaining an active, well-documented presence, you are less likely to face cancellation challenges.


Markster can help you to monitor, maintain, renew and manage your UK trade mark. Get in touch today.


Photo by Danka & Peter (https://unsplash.com/@dankapeter) on Unsplash (https://unsplash.com)

How to renew your trade mark in the United Kingdom


Renewing your trade mark in the UK involves following the procedural steps set by the UK Intellectual Property Office. You will need to submit a renewal application, ensuring all your details are current and accurate.


If your UK trade mark is based on an international registration filed via the Madrid protocol, the renewal can be streamlined across all countries that your trade mark has been registered in. You can renew a Madrid registration up to 6 months prior to the expiry date.


Why maintain your trade mark in the UK


Maintaining your trade mark's registration in the UK safeguards your rights and market position. It allows your business to continue capitalising on your brand without interruption.


While proof of use is not required to be provided, having a record of your trade mark's use and impact can be beneficial. This includes usage records and any marketing materials, which can be vital if a cancellation action is initiated.


This maintenance avoids potential disputes and legal issues, protecting your investment and granting continued exclusivity in the British market. For detailed advice on maintaining your trade mark, you should contact Markster.


When to renew a trade mark in the United Kingdom


Trade marks in the UK must be renewed every ten years. Markster can remind you of your renewal dates, ensuring you stay on top of these critical deadlines.


Missing a renewal can lead to the lapse of your trade mark, so proactive management is essential.


For inquiries about portfolio management and your renewal timelines, feel free to contact us.


Costs involved in renewing a trade mark in the United Kingdom


The costs associated with trade mark renewal in the UK can vary based on the type of trade mark and number of classes. The government fee starts at 200 GBP - the same as the fee for filing a trade mark application in the UK.


Markster can give you an accurate fee estimate tailored to your specific requirements. Effective budget planning for renewals ensures smooth extension of your trade mark's protection without unforeseen expenses.


For a detailed renewal fee estimate, contact Markster.


Tips for seamless trade mark maintenance in the UK


  • Regularly audit your trade mark portfolio to maintain compliance.

  • Stay informed about changes in trade mark law.

  • Ensure your trade mark is actively used in the market.

  • Retain evidence of your use of the mark in the UK.

  • Contact Markster for portfolio management advice.


Benefits of maintaining a trade mark in United Kingdom


The advantages of maintaining your trade mark in the UK are significant. It solidifies your brand's presence in a major international market, potentially increasing your business's value. A well-protected trade mark also deters competitors, ensuring exclusive brand identity and enhancing reputation. This strategic asset opens avenues for expansion and licences, benefiting businesses keen on global growth.


Other countries to consider


If you are considering expanding your trade mark protection beyond the UK, other potential markets include the United States of America, and New Zealand. Each offers unique opportunities and challenges, and Markster can guide you through their distinct trade mark systems.


Get started with our article on filing a trade mark application in NZ.


Secure your brand's future today


Embarking on the international stage with your trade mark can be a transformative move for your business. Ensuring that your brand is well-protected is crucial for global success. Markster offers bespoke services to safeguard your trade mark in the United Kingdom, facilitating renewals and managing trade mark portfolios with ease. Take charge of your brand's international presence today by relying on Markster's expertise. To explore your options, contact Markster for tailored advice and support.


The information provided in this article is general in nature and should not be relied upon as legal advice. For specific advice, please contact Markster.


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