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Conducting a trade mark search in the United States of America

Writer's picture: Chris MaherChris Maher

For Australian businesses considering expanding into the world's biggest market, conducting a trade mark search in US is a crucial step.


It involves examining the USPTO’s records to see if a trade mark similar to yours already exists.


This search is pivotal in ensuring that your brand does not conflict with existing trade marks and helps in assessing the risk of potential legal challenges.


Why check trade mark availability in the United States of America?


Ensuring that your trade mark is available in the US before you start using it there is essential.


If you don't there's a risk you might infringe another trader's registration. In the US, this can lead to costly litigation.


By confirming trade mark availability in United States of America and registering your trade mark in the US, you avoid costly legal disputes and protect your brand's integrity.


Avoiding these pitfalls contributes to a smooth entry into the American market, safeguarding your international brand reputation.


Photo by Isabella Fischer (https://unsplash.com/@izzyfisch_) on Unsplash (https://unsplash.com)

Where to search for a trade mark in the United States of America


The primary resource for searching a trade mark in the United States of America is the USPTO’s online portal. This platform offers powerful tools for checking trade mark availability, providing essential data for Australian businesses eyeing international expansion.


How to conduct a trade mark look up in the United States of America


To conduct a trade mark look up in United States of America, you'll want to begin by accessing the United States Patent and Trademark Office (USPTO) database. The search process involves:


  • Identifying goods or services related to your trade mark.

  • Using USPTO’s search tools to identify existing trade marks (ideally limited to the goods and services of your trade mark).

  • Reviewing potential conflicts based on USPTO findings.

  • Determining the strategy forward.


Conducting a trade mark search the the US is a skill. We recommend using professionals to do it for you.


Contact Markster to discuss your international trade mark strategy with experts.


Tips for a successful United States of America trade mark check


To enhance the effectiveness of your trade mark search, consider these tips:


  • Use Broad Search Terms: Include variations and synonyms to uncover potential conflicts.

  • Examine Related Industries: Ensure the search covers industries closely related to yours.

  • Conduct Regular Checks: Reevaluate the market to capture any new developments or changes.


Common pitfalls in United States of America trade mark searches


Avoid these common mistakes when checking a trade mark:


  • Ignoring Similar Goods: Failing to search related goods or services can lead to future conflicts.

  • Overlooking Similar Marks: Even minor similarities can cause confusion under USPTO examination standards.

  • Rushing the Process: Thoroughness is crucial; don’t rush the search or overlook critical details.

  • Not Regularly Searching: A trade mark search gives you a snapshot of the register at a given point in time. If you don't protect your trade mark through a USA trade mark registration, you'll need to conduct regular searches to get up to date results.


Do you need legal help for a United States of America trade mark look up?


Navigating the complexities of a United States trade mark check can be daunting. While it’s possible to conduct a search independently, professional legal assistance can ensure comprehensive and accurate results.


Markster can streamline this process, offering strategic international trade mark advice. Contact Markster for help with your international trade mark strategy.


Costs involved in a United States of America trade mark search


Costs can vary based on the complexity of your search. For an accurate fee estimate tailored to your needs, get in touch with Markster.


With expert guidance, you'll gain clarity on the investment needed to secure your trade mark rights effectively.



Other countries you might be interested in.


If you're considering other markets for trade mark registration, you might explore:



Here's a detailed article on where to file your international trade mark.


Secure your brand internationally


Expanding your trade mark to the United States can significantly enhance your global brand strategy.


Ensure you take the right steps to protect your intellectual property abroad. Markster can provide expert guidance to make this process seamless and efficient.


Contact Markster today to start securing your trade mark rights in the United States.


Disclaimer: The information provided in this article is general in nature and should not be relied upon as legal advice. For specific advice, please contact Markster.


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